{"id":3296,"date":"2026-06-01T12:07:50","date_gmt":"2026-06-01T10:07:50","guid":{"rendered":"https:\/\/foodstory.es\/?p=3296"},"modified":"2026-06-01T12:07:58","modified_gmt":"2026-06-01T10:07:58","slug":"pondra-yum-a-la-venta-a-pizza-hut","status":"publish","type":"post","link":"https:\/\/foodstory.es\/en\/pondra-yum-a-la-venta-a-pizza-hut\/","title":{"rendered":"Pondr\u00e1 Yum! a la venta a Pizza Hut?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> Si se confirma la noticia aparecida en Reuters la repercusion en Espa\u00f1a tendr\u00eda como foco a Telepizza.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La raz\u00f3n principal es que Pizza Hut lleva tiempo rindiendo peor que las otras grandes marcas de Yum!:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Las ventas comparables en EE.UU. han ca\u00eddo durante diez trimestres consecutivos.<\/li>\n\n\n\n<li>Sus beneficios operativos han retrocedido mientras Taco Bell y KFC siguen creciendo.<\/li>\n\n\n\n<li>La competencia en pizza es muy fuerte y el consumo de comida r\u00e1pida atraviesa una etapa complicada por la inflaci\u00f3n y la menor disposici\u00f3n de los consumidores a gastar.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No parece una venta por crisis inmediata, sino una decisi\u00f3n estrat\u00e9gica. Yum considera que Pizza Hut podr\u00eda desarrollarse mejor fuera del grupo, mientras la multinacional concentra recursos en Taco Bell y KFC, que hoy son sus motores de crecimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para quienes seguimos la restauraci\u00f3n organizada, esta operaci\u00f3n refleja algo m\u00e1s profundo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los grandes grupos est\u00e1n revisando sus carteras de marcas.<\/li>\n\n\n\n<li>Los fondos de inversi\u00f3n vuelven a ver oportunidades en cadenas hist\u00f3ricas que necesitan reinventarse.<\/li>\n\n\n\n<li>La pizza organizada en EE.UU. atraviesa un momento delicado, con presi\u00f3n de costes, cambios de h\u00e1bitos alimentarios y una competencia feroz del delivery y las marcas digitales.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En otras palabras: no se vende una marca menor. Pizza Hut sigue siendo una de las ense\u00f1as m\u00e1s reconocidas del mundo, con cerca de 19.000 restaurantes en m\u00e1s de 130 pa\u00edses, pero Yum parece pensar que su futuro requerir\u00e1 una gesti\u00f3n diferente a la de los \u00faltimos a\u00f1os.<\/p>","protected":false},"excerpt":{"rendered":"<p>. Si se confirma la noticia aparecida en Reuters la repercusion en Espa\u00f1a tendr\u00eda como foco a Telepizza. La raz\u00f3n principal es que Pizza Hut lleva tiempo rindiendo peor que las otras grandes marcas de Yum!: No parece una venta por crisis&#8230;<\/p>","protected":false},"author":1,"featured_media":2878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1,7],"tags":[],"class_list":["post-3296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-restauracion-comercial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pondr\u00e1 Yum! a la venta a Pizza Hut? - Food Story<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/foodstory.es\/en\/pondra-yum-a-la-venta-a-pizza-hut\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pondr\u00e1 Yum! a la venta a Pizza Hut? - Food Story\" \/>\n<meta property=\"og:description\" content=\". 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