{"id":2623,"date":"2025-07-09T10:38:10","date_gmt":"2025-07-09T08:38:10","guid":{"rendered":"https:\/\/foodstory.es\/?p=2623"},"modified":"2025-07-09T10:38:11","modified_gmt":"2025-07-09T08:38:11","slug":"which-concluye-que-el-greenwhasing-sigue-practicandose-en-uk","status":"publish","type":"post","link":"https:\/\/foodstory.es\/en\/which-concluye-que-el-greenwhasing-sigue-practicandose-en-uk\/","title":{"rendered":"Which? concluye que el greenwhasing sigue practicandose en UK"},"content":{"rendered":"<p><strong>La revista &nbsp;brit\u00e1nica de defensa de consumidores pide a los reguladores que apliquen adecuadamente las normas sobre las declaraciones ecol\u00f3gicas despu\u00e9s de que su investigaci\u00f3n encontrara cientos de ejemplos de declaraciones problem\u00e1ticas, incluso para productos alimenticios.<\/strong><\/p>\n\n\n\n<p>Which? utiliz\u00f3 software de IA para rastrear m\u00e1s de 20.000 listados de productos aparecidos en RRSS &nbsp;en busca de declaraciones ecol\u00f3gicas. Luego, los investigadores analizaron con m\u00e1s detalle 1,000 descripciones &nbsp;&nbsp;de categor\u00edas que abarcan alimentos, limpieza, electr\u00f3nica, ropa y cuidado personal.<\/p>\n\n\n\n<p>M\u00e1s de seis de cada 10 (62%) productos no pasaron las comprobaciones en relaci\u00f3n con m\u00faltiples principios del C\u00f3digo de Reclamaciones Verdes de la Autoridad de Competencia y Mercados (CMA), lo que sugiere problemas sist\u00e9micos con la forma en que se comunican las credenciales ecol\u00f3gicas, seg\u00fan Which?.<\/p>\n\n\n\n<p>Aunque a los alimentos en general les fue mejor que a categor\u00edas como productos de limpieza, electr\u00f3nica y accesorios, y productos de higiene personal, \u00bfWhich? identific\u00f3 numerosos ejemplos en los que los productos parec\u00edan incumplir los principios del c\u00f3digo.<\/p>\n\n\n\n<p>Entre ellos, el principio de que \u00ablas declaraciones deben ser claras e inequ\u00edvocas\u00bb, y la investigaci\u00f3n encontr\u00f3 numerosos ejemplos de productos que se describen como \u00absostenibles\u00bb o \u00abrespetuosos con el medio ambiente\u00bb sin proporcionar ning\u00fan contexto.<\/p>\n\n\n\n<p>&nbsp;La CMA&nbsp;<a href=\"https:\/\/foodservicefootprint.com\/dont-fall-foul-of-new-green-claims-regime\/\">obtuvo recientemente nuevos poderes<\/a>&nbsp;para multar a las empresas con hasta el 10% de su facturaci\u00f3n global por dar informaci\u00f3n falsa o enga\u00f1osa a los consumidores, incluso sobre sus credenciales ecol\u00f3gicas.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>La revista &nbsp;brit\u00e1nica de defensa de consumidores pide a los reguladores que apliquen adecuadamente las normas sobre las declaraciones ecol\u00f3gicas despu\u00e9s de que su investigaci\u00f3n encontrara cientos de ejemplos de declaraciones problem\u00e1ticas, incluso para productos alimenticios. Which? utiliz\u00f3 software de IA para&#8230;<\/p>","protected":false},"author":1,"featured_media":1439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-2623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lo-legal-e-institucional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Which? concluye que el greenwhasing sigue practicandose en UK - Food Story<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/foodstory.es\/en\/which-concluye-que-el-greenwhasing-sigue-practicandose-en-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which? concluye que el greenwhasing sigue practicandose en UK - Food Story\" \/>\n<meta property=\"og:description\" content=\"La revista &nbsp;brit\u00e1nica de defensa de consumidores pide a los reguladores que apliquen adecuadamente las normas sobre las declaraciones ecol\u00f3gicas despu\u00e9s de que su investigaci\u00f3n encontrara cientos de ejemplos de declaraciones problem\u00e1ticas, incluso para productos alimenticios. 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