{"id":2464,"date":"2025-06-23T13:39:08","date_gmt":"2025-06-23T11:39:08","guid":{"rendered":"https:\/\/foodstory.es\/?p=2464"},"modified":"2025-06-23T17:34:09","modified_gmt":"2025-06-23T15:34:09","slug":"schultz-tenia-razon-volver-a-starbucks","status":"publish","type":"post","link":"https:\/\/foodstory.es\/en\/schultz-tenia-razon-volver-a-starbucks\/","title":{"rendered":"Schultz tenia raz\u00f3n.Volver a Starbucks"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>Hace meses que el fundador de Starbucks dej\u00f3 las trincheras. Los CEO que le sustituyeron olvidaron en seguida que su m\u00e1xima de que sus locales eran \u201c el tercer lugar\u201d de vida de la ciudadan\u00eda no era un claim balad\u00ed.<\/p>\n\n\n\n<p>De hecho, el abandonar la socialit\u00e9 en aras de expedir y expedir cups de caf\u00e9 le ha costado muy caro a la compa\u00f1\u00eda. Y se ha notado porque se lleg\u00f3 a prescindir de 40.000 asientos en los locales.<\/p>\n\n\n\n<p>Ahora, con la llegada de Niccol viniendo de Chipotle, bajo el lema \u201cVolver a Starbucks\u201d las cosas est\u00e1n cambiando. De momento, los baristas cuentan con la IA para reducir trabajo rutinario y el programa \u201cGreen Dot Assist\u201d parece darles un respiro.<\/p>\n\n\n\n<p>Como a los gerentes el que progresivamente se les vaya dotando de un asistente para que est\u00e9 m\u00e1s cerca de los clientes y vuelvan a pensar que adem\u00e1s de caf\u00e9 en los locales se est\u00e1 &nbsp;&nbsp;confortable.<\/p>\n\n\n\n<p>Si a nivel interno esto se\u00a0 resuelve, entonces Niccol podr\u00e1 centrarse en c\u00f3mo enfrentarse con el \u201cchina power\u201d que tanto da\u00f1o le hace en Lejano Oriente \u00a0Asi p.ej. unos de sus m\u00e1s directos rivales ,Luckin Coffee \u00a0est\u00e1 vendiendo 20 bebidas por debajo de los 85 centavos de d\u00f3lar por unidad-<\/p>","protected":false},"excerpt":{"rendered":"<p>Hace meses que el fundador de Starbucks dej\u00f3 las trincheras. Los CEO que le sustituyeron olvidaron en seguida que su m\u00e1xima de que sus locales eran \u201c el tercer lugar\u201d de vida de la ciudadan\u00eda no era un claim balad\u00ed. De hecho,&#8230;<\/p>","protected":false},"author":1,"featured_media":1920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6,1],"tags":[],"class_list":["post-2464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-lo-mario","category-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schultz tenia raz\u00f3n.Volver a Starbucks - Food Story<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/foodstory.es\/en\/schultz-tenia-razon-volver-a-starbucks\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schultz tenia raz\u00f3n.Volver a Starbucks - Food Story\" \/>\n<meta property=\"og:description\" content=\"Hace meses que el fundador de Starbucks dej\u00f3 las trincheras. Los CEO que le sustituyeron olvidaron en seguida que su m\u00e1xima de que sus locales eran \u201c el tercer lugar\u201d de vida de la ciudadan\u00eda no era un claim balad\u00ed. De hecho,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/foodstory.es\/en\/schultz-tenia-razon-volver-a-starbucks\/\" \/>\n<meta property=\"og:site_name\" content=\"Food Story\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-23T11:39:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T15:34:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/foodstory.es\/wp-content\/uploads\/2024\/12\/logo-starbucks.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"474\" \/>\n\t<meta property=\"og:image:height\" content=\"266\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eloi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eloi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/schultz-tenia-razon-volver-a-starbucks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/schultz-tenia-razon-volver-a-starbucks\\\/\"},\"author\":{\"name\":\"eloi\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/#\\\/schema\\\/person\\\/9f90bee5e60ba1bf8d3f286132644e1e\"},\"headline\":\"Schultz tenia raz\u00f3n.Volver a Starbucks\",\"datePublished\":\"2025-06-23T11:39:08+00:00\",\"dateModified\":\"2025-06-23T15:34:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/schultz-tenia-razon-volver-a-starbucks\\\/\"},\"wordCount\":221,\"publisher\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/schultz-tenia-razon-volver-a-starbucks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/foodstory.es\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-starbucks.jpeg\",\"articleSection\":[\"\u00a1ALO MARIO!\",\"ACTUALIDAD\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/schultz-tenia-razon-volver-a-starbucks\\\/\",\"url\":\"https:\\\/\\\/foodstory.es\\\/schultz-tenia-razon-volver-a-starbucks\\\/\",\"name\":\"Schultz tenia raz\u00f3n.Volver a Starbucks - Food Story\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/schultz-tenia-razon-volver-a-starbucks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/schultz-tenia-razon-volver-a-starbucks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/foodstory.es\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-starbucks.jpeg\",\"datePublished\":\"2025-06-23T11:39:08+00:00\",\"dateModified\":\"2025-06-23T15:34:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/schultz-tenia-razon-volver-a-starbucks\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/foodstory.es\\\/schultz-tenia-razon-volver-a-starbucks\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/schultz-tenia-razon-volver-a-starbucks\\\/#primaryimage\",\"url\":\"https:\\\/\\\/foodstory.es\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-starbucks.jpeg\",\"contentUrl\":\"https:\\\/\\\/foodstory.es\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-starbucks.jpeg\",\"width\":474,\"height\":266},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/schultz-tenia-razon-volver-a-starbucks\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/foodstory.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Schultz tenia raz\u00f3n.Volver a Starbucks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/#website\",\"url\":\"https:\\\/\\\/foodstory.es\\\/\",\"name\":\"Food Story\",\"description\":\"Visionando el futuro sin olvidar el pasado\",\"publisher\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/foodstory.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/#organization\",\"name\":\"Food Story\",\"url\":\"https:\\\/\\\/foodstory.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/foodstory.es\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/LOGO-Food-Story.png\",\"contentUrl\":\"https:\\\/\\\/foodstory.es\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/LOGO-Food-Story.png\",\"width\":800,\"height\":800,\"caption\":\"Food Story\"},\"image\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/#\\\/schema\\\/person\\\/9f90bee5e60ba1bf8d3f286132644e1e\",\"name\":\"eloi\",\"sameAs\":[\"http:\\\/\\\/foodstory.es\"],\"url\":\"https:\\\/\\\/foodstory.es\\\/en\\\/author\\\/eloi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Schultz tenia raz\u00f3n.Volver a Starbucks - Food Story","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/foodstory.es\/en\/schultz-tenia-razon-volver-a-starbucks\/","og_locale":"en_GB","og_type":"article","og_title":"Schultz tenia raz\u00f3n.Volver a Starbucks - Food Story","og_description":"Hace meses que el fundador de Starbucks dej\u00f3 las trincheras. Los CEO que le sustituyeron olvidaron en seguida que su m\u00e1xima de que sus locales eran \u201c el tercer lugar\u201d de vida de la ciudadan\u00eda no era un claim balad\u00ed. De hecho,...","og_url":"https:\/\/foodstory.es\/en\/schultz-tenia-razon-volver-a-starbucks\/","og_site_name":"Food Story","article_published_time":"2025-06-23T11:39:08+00:00","article_modified_time":"2025-06-23T15:34:09+00:00","og_image":[{"width":474,"height":266,"url":"https:\/\/foodstory.es\/wp-content\/uploads\/2024\/12\/logo-starbucks.jpeg","type":"image\/jpeg"}],"author":"eloi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"eloi","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/foodstory.es\/schultz-tenia-razon-volver-a-starbucks\/#article","isPartOf":{"@id":"https:\/\/foodstory.es\/schultz-tenia-razon-volver-a-starbucks\/"},"author":{"name":"eloi","@id":"https:\/\/foodstory.es\/#\/schema\/person\/9f90bee5e60ba1bf8d3f286132644e1e"},"headline":"Schultz tenia raz\u00f3n.Volver a Starbucks","datePublished":"2025-06-23T11:39:08+00:00","dateModified":"2025-06-23T15:34:09+00:00","mainEntityOfPage":{"@id":"https:\/\/foodstory.es\/schultz-tenia-razon-volver-a-starbucks\/"},"wordCount":221,"publisher":{"@id":"https:\/\/foodstory.es\/#organization"},"image":{"@id":"https:\/\/foodstory.es\/schultz-tenia-razon-volver-a-starbucks\/#primaryimage"},"thumbnailUrl":"https:\/\/foodstory.es\/wp-content\/uploads\/2024\/12\/logo-starbucks.jpeg","articleSection":["\u00a1ALO MARIO!","ACTUALIDAD"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/foodstory.es\/schultz-tenia-razon-volver-a-starbucks\/","url":"https:\/\/foodstory.es\/schultz-tenia-razon-volver-a-starbucks\/","name":"Schultz tenia raz\u00f3n.Volver a Starbucks - Food Story","isPartOf":{"@id":"https:\/\/foodstory.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/foodstory.es\/schultz-tenia-razon-volver-a-starbucks\/#primaryimage"},"image":{"@id":"https:\/\/foodstory.es\/schultz-tenia-razon-volver-a-starbucks\/#primaryimage"},"thumbnailUrl":"https:\/\/foodstory.es\/wp-content\/uploads\/2024\/12\/logo-starbucks.jpeg","datePublished":"2025-06-23T11:39:08+00:00","dateModified":"2025-06-23T15:34:09+00:00","breadcrumb":{"@id":"https:\/\/foodstory.es\/schultz-tenia-razon-volver-a-starbucks\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/foodstory.es\/schultz-tenia-razon-volver-a-starbucks\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/foodstory.es\/schultz-tenia-razon-volver-a-starbucks\/#primaryimage","url":"https:\/\/foodstory.es\/wp-content\/uploads\/2024\/12\/logo-starbucks.jpeg","contentUrl":"https:\/\/foodstory.es\/wp-content\/uploads\/2024\/12\/logo-starbucks.jpeg","width":474,"height":266},{"@type":"BreadcrumbList","@id":"https:\/\/foodstory.es\/schultz-tenia-razon-volver-a-starbucks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/foodstory.es\/"},{"@type":"ListItem","position":2,"name":"Schultz tenia raz\u00f3n.Volver a Starbucks"}]},{"@type":"WebSite","@id":"https:\/\/foodstory.es\/#website","url":"https:\/\/foodstory.es\/","name":"Food Story","description":"Envisioning the future without forgetting the past","publisher":{"@id":"https:\/\/foodstory.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/foodstory.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/foodstory.es\/#organization","name":"Food Story","url":"https:\/\/foodstory.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/foodstory.es\/#\/schema\/logo\/image\/","url":"https:\/\/foodstory.es\/wp-content\/uploads\/2024\/01\/LOGO-Food-Story.png","contentUrl":"https:\/\/foodstory.es\/wp-content\/uploads\/2024\/01\/LOGO-Food-Story.png","width":800,"height":800,"caption":"Food Story"},"image":{"@id":"https:\/\/foodstory.es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/foodstory.es\/#\/schema\/person\/9f90bee5e60ba1bf8d3f286132644e1e","name":"eloi","sameAs":["http:\/\/foodstory.es"],"url":"https:\/\/foodstory.es\/en\/author\/eloi\/"}]}},"taxonomy_info":{"category":[{"value":6,"label":"\u00a1ALO MARIO!"},{"value":1,"label":"ACTUALIDAD"}]},"featured_image_src_large":["https:\/\/foodstory.es\/wp-content\/uploads\/2024\/12\/logo-starbucks.jpeg",474,266,false],"author_info":{"display_name":"eloi","author_link":"https:\/\/foodstory.es\/en\/author\/eloi\/"},"comment_info":0,"category_info":[{"term_id":6,"name":"\u00a1ALO MARIO!","slug":"a-lo-mario","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":25,"filter":"raw","term_order":"0","cat_ID":6,"category_count":25,"category_description":"","cat_name":"\u00a1ALO MARIO!","category_nicename":"a-lo-mario","category_parent":0},{"term_id":1,"name":"ACTUALIDAD","slug":"actualidad","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":118,"filter":"raw","term_order":"0","cat_ID":1,"category_count":118,"category_description":"","cat_name":"ACTUALIDAD","category_nicename":"actualidad","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/foodstory.es\/en\/wp-json\/wp\/v2\/posts\/2464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodstory.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodstory.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodstory.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodstory.es\/en\/wp-json\/wp\/v2\/comments?post=2464"}],"version-history":[{"count":3,"href":"https:\/\/foodstory.es\/en\/wp-json\/wp\/v2\/posts\/2464\/revisions"}],"predecessor-version":[{"id":2471,"href":"https:\/\/foodstory.es\/en\/wp-json\/wp\/v2\/posts\/2464\/revisions\/2471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodstory.es\/en\/wp-json\/wp\/v2\/media\/1920"}],"wp:attachment":[{"href":"https:\/\/foodstory.es\/en\/wp-json\/wp\/v2\/media?parent=2464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodstory.es\/en\/wp-json\/wp\/v2\/categories?post=2464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodstory.es\/en\/wp-json\/wp\/v2\/tags?post=2464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}