TM<\/sup> dar\u00e1 la bienvenida a 2,7 millones de aficionados en persona que ver\u00e1n 51 partidos en diez ciudades alemanas.<\/p>\n\n\n\nLas marcas elegidas del segmento foodservice son Hellmann’s, Calve, Knorr, Colman’s, Amora y The Vegetarian Butcher , mientras que en materia de marcas de cuidado personal lo ser\u00e1n Rexona, Dove Men+Care, Axe, Radox y Dusch Das. <\/p>\n\n\n\n
El Campeonato de Europa de f\u00fatbol es una oportunidad para Unilever de impulsar su negocio en Alemania, pero tambi\u00e9n en otros mercados como los emergentes. En el pa\u00eds anfitri\u00f3n pondr\u00e1 especial empe\u00f1o en dos marcas: Knorr y Hellmann’s,<\/p>\n\n\n\n
Con Knorr se desea aprovechar la pasi\u00f3n de los alemanes por las barbacoas durante el verano futbol\u00edstico. Seg\u00fan la empresa ning\u00fan otro pa\u00eds hace parrilladas con tanta frecuencia por a\u00f1o y por persona en Europa.<\/p>\n\n\n\n
Con Hellmann’s, que s\u00f3lo lleva cuatro a\u00f1os en el mercado alem\u00e1n, se centra en aumentar el conocimiento de la marca. <\/p>\n\n\n\n
. <\/p>\n\n\n\n
Seg\u00fan Peter Dekkers, Director General de Unilever Nutrici\u00f3n en Europa : \u201cEl disfrute de la comida juega un papel muy importante en la forma en que nos reunimos con amigos y familiares en eventos deportivos, ya sea que los estemos viendo junto con miles de personas en los estadios o animando desde las gradas. comodidades del hogar. Las marcas de Unilever Nutrition est\u00e1n orgullosas de ser parte de este gran evento europeo, que tambi\u00e9n tiene un atractivo global, y de llegar a m\u00e1s personas a trav\u00e9s de su amor por el f\u00fatbol\u201d.<\/em><\/p>","protected":false},"excerpt":{"rendered":"De entre las empresas patrocinadoras con las que la UEFA contar\u00e1, para el desarrollo y ejecuci\u00f3n de los partidos del Campeonato Europeo de F\u00fatbol, va a figurar Unilever. Se estima que la audiencia de este evento deportivo llegue a 5 mil millones de…<\/p>","protected":false},"author":1,"featured_media":1558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos"],"yoast_head":"\n
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