{"id":967,"date":"2024-01-04T07:59:53","date_gmt":"2024-01-04T07:59:53","guid":{"rendered":"http:\/\/foodstory.es\/?p=967"},"modified":"2024-02-20T16:52:19","modified_gmt":"2024-02-20T15:52:19","slug":"tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i","status":"publish","type":"post","link":"https:\/\/foodstory.es\/ca\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\/","title":{"rendered":"Tercera trobada ROUTE TO MARKET, organitzada pel Food Service Institute (FSI)"},"content":{"rendered":"<p>Barcelona va ser seu d&#039;aquesta reuni\u00f3, a finals de novembre passat, que va comptar amb la col\u00b7laboraci\u00f3 de Fedishoreca, la patronal de les empreses distribu\u00efdores especialitzades a servir el foodservice i l&#039;agenda d&#039;intervencions de la qual va tenir com a late motiv la digitalitzaci\u00f3. L&#039;institut de mercat, UVE Solutions tamb\u00e9 va col\u00b7laborar a l&#039;organitzaci\u00f3 de la reuni\u00f3.<\/p>\n\n\n\n<p>Un centenar de delegats d&#039;empreses de distribuci\u00f3 i fabricants marquistes que tenen una important quota de mercat al sector de foodservice, van assistir a la trobada, presentant els seus aven\u00e7os en mat\u00e8ria del digital, Lactalis, Findus,Nestl\u00e9 i Coca Cola per part d&#039;aquests \u00faltims i Serhs, Euroestrelles, Aldisa i B-Grup per part dels primers.<\/p>\n\n\n\n<p>Consideraci\u00f3 especial va suposar la intervenci\u00f3 de Chief Operating Officer de Metro AG matriu del grup Makro a Espanya.<\/p>\n\n\n\n<p>Els col\u00b7loquis i networking van enriquir el coneixement aportat pels ponents, aconseguint-se l&#039;objectiu previst de materialitzar noves \u00e0rees de col\u00b7laboraci\u00f3 entre una part i l&#039;altra, de la cadena de subministrament al sector de foodservice.<\/p>\n\n\n\n<p>Adem\u00e1s, la conjunci\u00f3n en el seno del F.S.I de estas empresas, reunidas en sendas asociaciones empresariales, tales como Greco para los fabricantes marquistas como Fedishoreca para los distribuidores especializados, facilitar\u00e1 el follow-up de las conclusiones del encuentro. Cabe recordar que Fedishoreca , a trav\u00e9s de sus asociaciones territoriales, como ADISCAT en Catalunya, agrupa a m\u00e1s de 600 distribuidores del canal horeca representando a Espa\u00f1a en CEGROBB, confederaci\u00f3n europea de asociaciones de mayoristas de bebidas.<\/p>\n\n\n\n<p>Entre l&#039;agenda d&#039;activitats de Fedishoreca, figura analitzar i intentar resoldre problemes d&#039;actualitat, com ara la manca de personal, la p\u00e8rdua d&#039;experi\u00e8ncia professional o d&#039;aprenentatge i la formaci\u00f3 dels diferents oficis; o les normatives nacionals i internacionals, que obliguen a realitzar importants inversions als diferents actors de la cadena de subministrament&nbsp;<\/p>\n\n\n\n<p>D&#039;altra banda pel que fa a la mera distribuci\u00f3, s\u00f3n punts febles la manca de repartidors, o la digitalitzaci\u00f3, tractada a la III Trobada Route To Market, i on el sector, molt tradicional encara, t\u00e9 alts costos per formar-se, tecnificar-se, actualitzar-se. A tots dos temes, caldria afegir la repercussi\u00f3 en l&#039;activitat de les empreses de Fedishoreca, de les normatives perqu\u00e8 les ciutats siguin m\u00e9s sostenibles, cosa que est\u00e0 afectant les flotes de vehicles de repartiment i que generar\u00e0 la seva urgent renovaci\u00f3.<\/p>","protected":false},"excerpt":{"rendered":"<p>Barcelona va ser seu d&#039;aquesta reuni\u00f3, a finals de novembre passat, que va comptar amb la col\u00b7laboraci\u00f3 de Fedishoreca, la patronal de les empreses distribu\u00efdores especialitzades a servir el foodservice i l&#039;agenda d&#039;intervencions de la qual va tenir com a late motiv la digitalitzaci\u00f3. El\u2026<\/p>","protected":false},"author":1,"featured_media":968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tercer encuentro ROUTE TO MARKET, organizado por el Food Service Institute (F.S.I.) - Food Story<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/foodstory.es\/ca\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tercer encuentro ROUTE TO MARKET, organizado por el Food Service Institute (F.S.I.) - Food Story\" \/>\n<meta property=\"og:description\" content=\"Barcelona fue sede de esta reuni\u00f3n, a finales de noviembre pasado,&nbsp; que cont\u00f3 con la colaboraci\u00f3n de Fedishoreca, la patronal &nbsp; de las empresas distribuidoras especializadas en servir al foodservice&nbsp; y cuya agenda de intervenciones tuvo como late motiv la digitalizaci\u00f3n. El...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/foodstory.es\/ca\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\/\" \/>\n<meta property=\"og:site_name\" content=\"Food Story\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-04T07:59:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-20T15:52:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/foodstory.es\/wp-content\/uploads\/2024\/01\/Asistentes-al-III-Encuentro-Route-to-Market.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eloi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"eloi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\\\/\"},\"author\":{\"name\":\"eloi\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/#\\\/schema\\\/person\\\/9f90bee5e60ba1bf8d3f286132644e1e\"},\"headline\":\"Tercer encuentro ROUTE TO MARKET, organizado por el Food Service Institute (F.S.I.)\",\"datePublished\":\"2024-01-04T07:59:53+00:00\",\"dateModified\":\"2024-02-20T15:52:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\\\/\"},\"wordCount\":445,\"publisher\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/foodstory.es\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Asistentes-al-III-Encuentro-Route-to-Market.jpg\",\"articleSection\":[\"EVENTOS\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\\\/\",\"url\":\"https:\\\/\\\/foodstory.es\\\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\\\/\",\"name\":\"Tercer encuentro ROUTE TO MARKET, organizado por el Food Service Institute (F.S.I.) - Food Story\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/foodstory.es\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Asistentes-al-III-Encuentro-Route-to-Market.jpg\",\"datePublished\":\"2024-01-04T07:59:53+00:00\",\"dateModified\":\"2024-02-20T15:52:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/foodstory.es\\\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\\\/#primaryimage\",\"url\":\"https:\\\/\\\/foodstory.es\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Asistentes-al-III-Encuentro-Route-to-Market.jpg\",\"contentUrl\":\"https:\\\/\\\/foodstory.es\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Asistentes-al-III-Encuentro-Route-to-Market.jpg\",\"width\":1024,\"height\":430},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/foodstory.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tercer encuentro ROUTE TO MARKET, organizado por el Food Service Institute (F.S.I.)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/#website\",\"url\":\"https:\\\/\\\/foodstory.es\\\/\",\"name\":\"Food Story\",\"description\":\"Visionando el futuro sin olvidar el pasado\",\"publisher\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/foodstory.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/#organization\",\"name\":\"Food Story\",\"url\":\"https:\\\/\\\/foodstory.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/foodstory.es\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/LOGO-Food-Story.png\",\"contentUrl\":\"https:\\\/\\\/foodstory.es\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/LOGO-Food-Story.png\",\"width\":800,\"height\":800,\"caption\":\"Food Story\"},\"image\":{\"@id\":\"https:\\\/\\\/foodstory.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/foodstory.es\\\/#\\\/schema\\\/person\\\/9f90bee5e60ba1bf8d3f286132644e1e\",\"name\":\"eloi\",\"sameAs\":[\"http:\\\/\\\/foodstory.es\"],\"url\":\"https:\\\/\\\/foodstory.es\\\/ca\\\/author\\\/eloi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tercer encuentro ROUTE TO MARKET, organizado por el Food Service Institute (F.S.I.) - Food Story","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/foodstory.es\/ca\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\/","og_locale":"ca_ES","og_type":"article","og_title":"Tercer encuentro ROUTE TO MARKET, organizado por el Food Service Institute (F.S.I.) - Food Story","og_description":"Barcelona fue sede de esta reuni\u00f3n, a finales de noviembre pasado,&nbsp; que cont\u00f3 con la colaboraci\u00f3n de Fedishoreca, la patronal &nbsp; de las empresas distribuidoras especializadas en servir al foodservice&nbsp; y cuya agenda de intervenciones tuvo como late motiv la digitalizaci\u00f3n. El...","og_url":"https:\/\/foodstory.es\/ca\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\/","og_site_name":"Food Story","article_published_time":"2024-01-04T07:59:53+00:00","article_modified_time":"2024-02-20T15:52:19+00:00","og_image":[{"width":1024,"height":430,"url":"https:\/\/foodstory.es\/wp-content\/uploads\/2024\/01\/Asistentes-al-III-Encuentro-Route-to-Market.jpg","type":"image\/jpeg"}],"author":"eloi","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"eloi","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/foodstory.es\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\/#article","isPartOf":{"@id":"https:\/\/foodstory.es\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\/"},"author":{"name":"eloi","@id":"https:\/\/foodstory.es\/#\/schema\/person\/9f90bee5e60ba1bf8d3f286132644e1e"},"headline":"Tercer encuentro ROUTE TO MARKET, organizado por el Food Service Institute (F.S.I.)","datePublished":"2024-01-04T07:59:53+00:00","dateModified":"2024-02-20T15:52:19+00:00","mainEntityOfPage":{"@id":"https:\/\/foodstory.es\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\/"},"wordCount":445,"publisher":{"@id":"https:\/\/foodstory.es\/#organization"},"image":{"@id":"https:\/\/foodstory.es\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\/#primaryimage"},"thumbnailUrl":"https:\/\/foodstory.es\/wp-content\/uploads\/2024\/01\/Asistentes-al-III-Encuentro-Route-to-Market.jpg","articleSection":["EVENTOS"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/foodstory.es\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\/","url":"https:\/\/foodstory.es\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\/","name":"Tercer encuentro ROUTE TO MARKET, organizado por el Food Service Institute (F.S.I.) - Food Story","isPartOf":{"@id":"https:\/\/foodstory.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/foodstory.es\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\/#primaryimage"},"image":{"@id":"https:\/\/foodstory.es\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\/#primaryimage"},"thumbnailUrl":"https:\/\/foodstory.es\/wp-content\/uploads\/2024\/01\/Asistentes-al-III-Encuentro-Route-to-Market.jpg","datePublished":"2024-01-04T07:59:53+00:00","dateModified":"2024-02-20T15:52:19+00:00","breadcrumb":{"@id":"https:\/\/foodstory.es\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/foodstory.es\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/foodstory.es\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\/#primaryimage","url":"https:\/\/foodstory.es\/wp-content\/uploads\/2024\/01\/Asistentes-al-III-Encuentro-Route-to-Market.jpg","contentUrl":"https:\/\/foodstory.es\/wp-content\/uploads\/2024\/01\/Asistentes-al-III-Encuentro-Route-to-Market.jpg","width":1024,"height":430},{"@type":"BreadcrumbList","@id":"https:\/\/foodstory.es\/tercer-encuentro-route-to-market-organizado-por-el-food-service-institute-f-s-i\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/foodstory.es\/"},{"@type":"ListItem","position":2,"name":"Tercer encuentro ROUTE TO MARKET, organizado por el Food Service Institute (F.S.I.)"}]},{"@type":"WebSite","@id":"https:\/\/foodstory.es\/#website","url":"https:\/\/foodstory.es\/","name":"Food Story","description":"Visionant el futur sense oblidar el passat","publisher":{"@id":"https:\/\/foodstory.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/foodstory.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/foodstory.es\/#organization","name":"Food Story","url":"https:\/\/foodstory.es\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/foodstory.es\/#\/schema\/logo\/image\/","url":"https:\/\/foodstory.es\/wp-content\/uploads\/2024\/01\/LOGO-Food-Story.png","contentUrl":"https:\/\/foodstory.es\/wp-content\/uploads\/2024\/01\/LOGO-Food-Story.png","width":800,"height":800,"caption":"Food Story"},"image":{"@id":"https:\/\/foodstory.es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/foodstory.es\/#\/schema\/person\/9f90bee5e60ba1bf8d3f286132644e1e","name":"eloi","sameAs":["http:\/\/foodstory.es"],"url":"https:\/\/foodstory.es\/ca\/author\/eloi\/"}]}},"taxonomy_info":{"category":[{"value":12,"label":"EVENTOS"}]},"featured_image_src_large":["https:\/\/foodstory.es\/wp-content\/uploads\/2024\/01\/Asistentes-al-III-Encuentro-Route-to-Market.jpg",1024,430,false],"author_info":{"display_name":"eloi","author_link":"https:\/\/foodstory.es\/ca\/author\/eloi\/"},"comment_info":0,"category_info":[{"term_id":12,"name":"EVENTOS","slug":"eventos","term_group":0,"term_taxonomy_id":12,"taxonomy":"category","description":"","parent":0,"count":27,"filter":"raw","term_order":"0","cat_ID":12,"category_count":27,"category_description":"","cat_name":"EVENTOS","category_nicename":"eventos","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/foodstory.es\/ca\/wp-json\/wp\/v2\/posts\/967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodstory.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodstory.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodstory.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodstory.es\/ca\/wp-json\/wp\/v2\/comments?post=967"}],"version-history":[{"count":2,"href":"https:\/\/foodstory.es\/ca\/wp-json\/wp\/v2\/posts\/967\/revisions"}],"predecessor-version":[{"id":1390,"href":"https:\/\/foodstory.es\/ca\/wp-json\/wp\/v2\/posts\/967\/revisions\/1390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodstory.es\/ca\/wp-json\/wp\/v2\/media\/968"}],"wp:attachment":[{"href":"https:\/\/foodstory.es\/ca\/wp-json\/wp\/v2\/media?parent=967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodstory.es\/ca\/wp-json\/wp\/v2\/categories?post=967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodstory.es\/ca\/wp-json\/wp\/v2\/tags?post=967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}