{"id":2242,"date":"2025-02-23T10:11:07","date_gmt":"2025-02-23T09:11:07","guid":{"rendered":"https:\/\/foodstory.es\/?p=2242"},"modified":"2025-02-23T10:11:12","modified_gmt":"2025-02-23T09:11:12","slug":"los-coffee-bar-de-luckin-no-bajan-la-guardia-en-china-para-vencer-a-cotti","status":"publish","type":"post","link":"https:\/\/foodstory.es\/ca\/los-coffee-bar-de-luckin-no-bajan-la-guardia-en-china-para-vencer-a-cotti\/","title":{"rendered":"Los coffee bar de Luckin no bajan la guardia en China, para vencer a Cotti"},"content":{"rendered":"<p><\/p>\n\n\n\n<p>El gigante chino del caf\u00e9 Luckin Coffee sigue comprometido con su estrategia de bebidas low cost a pesar del aumento de los costes que obstaculizan la rentabilidad, indic\u00f3 el consejero delegado, Guo Jinyi, a los inversores tras los s\u00f3lidos resultados de 2024.<br>&nbsp;<\/p>\n\n\n\n<p>Los ingresos del grupo Luckin aumentaron un 38% interanual en los 12 meses finalizados el 31 de diciembre de 2024 hasta los 4.700 millones de d\u00f3lares, con un aumento de las ventas del 36% en el cuarto trimestre hasta los &nbsp;&nbsp;1.300 millones de d\u00f3lares.<\/p>\n\n\n\n<p><br>A pesar del aumento de los costes en 2024, los ingresos netos anuales de Luckin aumentaron un 3% interanual hasta los 405 millones de d\u00f3lares.<\/p>\n\n\n\n<p><br>Jinyi dijo que Luckin Coffee estaba bien posicionada para continuar con su estrategia de precios de 1,40 d\u00f3lares por taza , iniciada por primera vez en 2023 para igualar a su rival&nbsp;<a href=\"https:\/\/cotti%20coffee\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cotti Coffee<\/a>.<\/p>\n\n\n\n<p><br>A pesar de la creciente evidencia de que la guerra de precios est\u00e1 afectando negativamente a los beneficios, ya que los ingresos netos de Luckin crecieron solo un 3% el a\u00f1o pasado en comparaci\u00f3n con un asombroso 483% en 2023, ni Luckin ni Cotti parecen dispuestos a dar marcha atr\u00e1s.<\/p>\n\n\n\n<p>En noviembre de 2024, el director de estrategia de Cotti, Li Yingbo, dijo que la estrategia de descuentos de la cadena se mantendr\u00e1 durante tres a\u00f1os m\u00e1s, ya que busca hacer que el caf\u00e9 sea m\u00e1s asequible para los consumidores chinos.<\/p>\n\n\n\n<p><br>&nbsp;El operador con sede en Pek\u00edn abri\u00f3 6.066 nuevas tiendas en China el a\u00f1o pasado para llegar a 22.284 puntos de venta, el 65% de los cuales son operados por la empresa. &nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>El gigante chino del caf\u00e9 Luckin Coffee sigue comprometido con su estrategia de bebidas low cost a pesar del aumento de los costes que obstaculizan la rentabilidad, indic\u00f3 el consejero delegado, Guo Jinyi, a los inversores tras los s\u00f3lidos resultados de 2024.&nbsp;&#8230;<\/p>","protected":false},"author":1,"featured_media":2243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-2242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restauracion-comercial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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